Local search marketing strategy is greatly in demand these days. More than 70% of the web searchers perform a local search within the radius of five miles every day. Thus, we can see how important it is to make good use of this strategy.
So, what is local search marketing?
Basically, local search marketing means putting your business or company on the map. This makes your business appear on local search internet results. This means that when people will search for a service like yours, they will find you on the Google local search ads.
Technically, it is a kind of search engine optimization that allows local businesses to show in relevant searches in the local search google areas.
How does Local Search Marketing Strategy Work?
The first step towards a strong local search presence is through optimization of the online information. This allows your business to be visible at the right places and in the right searches. For this, you need to provide the latest, accurate, and consistent details such as name, phone number, address, and URL. You must upload this information on all the important directories in order to allow the search engines to know about you.
However, you have to ensure that the information is not out-dated, inconsistent, or inaccurate. This can harm your local search ranking and hamper your business in general.
Where to start?
You must always start with the basics. If you have a new business, create new profiles on all the popular online directories of your local area. If you have been around for a while, update and verify your pages and the information on it.
In addition to the directories, you must also create profiles on the following websites:
- Google My Business
These websites will make a great impact on the local search ranking.
How to find the right local search marketing company?
When you are finding the right local search marketing strategy for your business, make sure that you keep the following points in mind:
- Beware of the companies that claim to get you to the top overnight. Outlandish promises are to have stayed away from.
- Beware of fraudulent phone calls. Many times you may get phone calls claiming to be from Google or any other popular company. They might ask you for money but DO NOT PAY anyone without verifying their authenticity.
- Do not get swayed by costly software. Choose a company which not just provides software support but also has sufficient manpower. The company should be capable of keeping the algorithms updated and planning new strategies.
- Choose a company which promises to use only organic and Google approved ways of working. You will not get overnight fame but when you get it, it will be sustained in the long run.